What’s New in Google Review Rules for 2025?

Online reviews build customer confidence and help shape your business perception in the minds of potential customers, too. However, due to a rise in fake reviews on the platform and businesses filtering out negative reviews, Google has implemented a new review policy in 2025. Review policies have now become stricter, and they are a part of a much larger shift toward protecting customers' trust and business to focus on fairness and maintain integrity. Recognizing these updates will help in building a business reputation in this competitive environment. In this blog, let’s see what's changed and learn ways to implement safe strategies in your business. Major Google Review Rule Updates in 2025 As online reviews gain traction, Google has implemented significant policy changes in 2025 to combat manipulation and increase review quality.. Let’s look at the major updates. UK Crackdown on Fake Reviews The UK Competition and Markets Authority is putting pressure to enforce stronger a...