The Psychology Behind Review Scams: Why People Buy

Key Takeaways The psychology of fake reviews is the social proof behind pressure marketing. Companies regularly buy reviews to stay ahead of the competition. Cognitive biases are two psychological traps that make both customers and sellers more likely to buy fake reviews. When done carefully, buying reviews from real accounts can help remain ahead in crowded sectors. Being aware of psychological elements lets businesses clearly see the pros and cons of buying reviews. Customer reviews are social proof that can affect what people buy and how brands are seen online. But with this surge in power comes the evil side of fake reviews and review scams, when companies pay for them to get an advantage. So, understanding the psychology behind why individuals buy reviews is why this has become such a common thing. Here we are going to discuss the psychological reasons why individuals and businesses buy fake reviews and how people's attitudes toward long-term reputation management are...